Reinventing Able’s Illustration Style
In the fall of 2016, I began a long partnership with Able Lending which spanned over 9 months and the creation of over 100 individual illustrations for their web pages, promotions and blog. They came to me looking for help reinventing their brand’s illustration style and the development of new illustrations to help educate their audience.
About Able Lending
Able is the lowest-cost online lender to small businesses in the nation.
Our passion is to fund businesses at any stage with a new kind of loan that lets borrowers get more capital at lower rates when they recruit some support from friends, family and fans. On average Able’s borrowers save $31,000 on loans between $25,000 and $1,000,000.
Able is “more than a loan.” We connect extraordinary entrepreneurs with additional capital, community resources, and expert advice when it’s time to grow.
When we started our work together, Able had already worked with an illustrator in the past to develop their illustration style. They came to me to have a bit of a refresh/ update to the illustration style.
One thing that the client wanted to keep as a constant theme was a character they created previously that they called “Abe” as well as his business “Abe’s Chicken & Waffles”. We ended up using not only Abe but his business throughout most of the pages we created together and even created different ways for Abe to showcase his business(including a cart & a food truck).
Once we had the overall style update developed for Able, we were able to work relatively quickly on each of the pages and illustrations we had to create. One of the first things we knew we had to tackle was the recreation and reimagining of all of the previous illustrations that were created by their previous illustrator.
This was by no means a simple thing to do. There were five pages that we had to goo back and re-evaluate. It took us a month of working to create all of the illustrations needed for the current pages and illustrations on the Able website.