Something that I’ve begun to realize more and more recently is that we, as creatives, tend to forget why we do what we do. In this day and age we tend to get stuck in the trap of creating only for clients and not ourselves. I would find myself saying “Oh I’ll spend this weekend creating a few new illustrations!” The weekend would come and I created nothing. My creativity was being used but not properly exercised. I was creating day in and day out but I was going beyond “the call of duty” and creating things for myself, only clients.
Recently, I began picking up freelancing again. This brings the same challenges of flexing your creative muscles but not properly exercising them. Don’t get me wrong, I love client work (whether is freelance or work from my day job). Sometimes though you need to find time to exercise your creativity and even (more importantly) your imagination.
What I find is that if I spend an hour or so a night just simply creating my own ideas/visions then my creativity flows stronger each day in my other ventures. Your creativity isn’t just a bottomless well that you can pull from at will. It is a muscle that you have to exercise often to keep up it’s strength.
So the lesson to learn from my ranting is that when ever you can, take some time and create something for yourself. (: