In the Summer of 2017, David Silva came to me looking for my help with to create the branding for AppRabbit, a new side project of his geared towards teaching people more about App Design.
We wanted to craft the visual brand to be both simple and have a little bit of playfulness to it. David had a great idea of trying to infuse a little bit of Disney magic into the brand in the form of Thumper from the movie "Bambi".
When I started working on the sketches, I tried to infuse that idea of "Thumper" into or at least his playful nature. The one element we knew we definitely wanted to infuse was the "floppy" ear.
Once we knew we were on the right track, I moved everything into Adobe Illustrator to vectorize and iterate on the ideas. The biggest thing that I've learned is that, the first ideas are never the final ideas.
Once we had the main mark nailed down, we began playing along with the color. David had actually already created the color palette for AppRabbit while he was creating the brand's website. We ended up both agreeing that the third option [Below] was the best fit for the brand.