Hello, My Name is Rocky Roark.


Rocky Roark is the owner and creative director at Blue Cyclops, an independent creative studio based out of sunny San Diego focusing on Branding, Illustration, Strategy & Mentorship services. He is the founder of Slaptastick, a sticker subscription service and a few other creative ventures, allowing him to understand what it takes to create your own business.



Where Did I Come From?

In 2013 I graduated from Georgia Southern University with a Bachelor of Fine Arts in Graphic Design but my creative education did not start nor end there. During collegeI began working for clients as diverse as the Democratic Party and Cards Against Humanity. 

When I graduated college, I began working for the Savannah based branding studio Focus Lab. Where I worked with so many amazing people and learned so much. After working there for a year I set my sites out west and got a job at a design agency in San Diego. I worked there for two years before making the decision to go full-time freelance before starting my life as a full-time freelancer.

And now you are all caught up. Now I work with so many amazing clients all over the US and world, creating brands and telling their stories through illustration. It is my hope that one day we can partner together and create something truly spectacular.

What I Offer

Blue Cyclops works hard to not only create logos or drawings but brand & illustration systems that help you engage and connect with your audience. My approach is honest, strategic and creative.


Design and Illustration is a key piece of the story telling process and coexist in much of the work that I do to create strong visual narratives. I have worked with many individuals, corporations and startups to not only create illustrations but animation storyboards, illustration systems, sticker designs and more to help tell their brand stories.


Your brand is what helps to distinguish you from others in your industry and drive your audience to your products or services. The brand is more than just a logo, it’s a system developed using visuals (illustrations, typography, color, imagery, etc.) as well as experience & voice. Its my goal is to develop and create a brand experience for you and your audience that is true to you and your brand.


Strategy is key when it comes to rolling out a new product/service, grabbing audience attention and increase conversion rates (to name a few). Its my goal to offer my clients helpful strategy in a range of avenues to help their brands grow and better reach their audience.


Beyond just working with clients and partners to help elevate their brands and tell their stories. I also work hard to help share my knowledge and mentor students and creatives in design, illustration and even freelancing/business.


Talks & Events

Valio Con '16 - Speaker
AdobeMax '16 - ‘18 - Market Place
Epicurrence Work Week '18 - Workshop
Creative South '18 - Workshop
Me, Myself & Design ‘18 - Keynote Speaker
Creative South ‘19 - Spearker