Facebook - "Newsfeed"

I found myself quite lucky when I got to work on a third project for Facebook with the super awesome animator Seth Eckert of the Furrow. This was also my first time working with Jam3. This project, unlike the others did not involve many animated pieces but instead a lot of singular illustrations. The main thing that I was brought in to do was to create images that you may see in your Facebook newsfeed. 

Like with most of my projects I started this off with many sketches to give Seth and Jam3 an idea of what I was thinking of for the photo illustrations that they were looking for. I looked to my own newsfeed to get an idea of some of the things that I wanted to illustrate for this project. First I started off by creating some illustrations of the things we all see on our newsfeeds, people. I didn’t stop there though, I went ahead and included pets and even a holiday scene as well, since it was around Christmas time when we worked on the project. 

A small side note, this was actually the first time I had ever sent a client sketches created using a brush pen. I even went a little further bringing these sketches into Adobe Illustrator and live tracing them to show them more accurately in a mockup they provided to both Seth and I.

 

 
 

Like with most of my projects I started this off with many sketches to give Seth and Jam3 an idea of what I was thinking of for the photo illustrations that they were looking for. I looked to my own timeline to get an idea of some of the things that I wanted to illustrate for this project. First I started off by creating some illustrations of the things we all see on our timelines, people. I didn’t stop there though, I went ahead and included pets and even a holiday scene as well, since it was around Christmas time when we worked on the project.

As I did in my sketches, the first thing that I started illustrating was people. Primarily I wanted to create a good amount of selfies… I mean… tell me you don’t go on Facebook and you see a dozen selfies in the first few minutes you sifted through your newsfeed. Beyond just your ordinary selfies I also wanted to create a few crowd shots as well, including one of my favorite illustrations to come out of this project, the “Happy Birthday” illustration. The last couple of illustrations I created for this section were the pet illustration and the cool guitar guy that we all (non-guitar playing people) want to be. 

Another fun side note, I actually took a little bit of inspiration from real life in creating the pet illustration in this section. I modeled the dog in that illustration off of my own little boy, Bailey.

 


 
 

Something interesting that they wanted to see was political inspired shots as well. Originally the newsfeed site was going to feature these politically inspired illustrations as a way of showcasing the feature of hiding unwanted content from your newsfeed. Ultimately though, these as well as many other illustrations I created for this project were eventually cut or left out from the site.

Personally, I'm not a very political person, but it was still fun envisioning the character to the left at some sort of political rally with confetti flying around him. It would have certainly been a very nice animation for sure.

 
 

FB_Timeline-General_Illustration_16.png
 

Additionally I was acted to create a bunch of filler illustrations as well, things that you might also see in your newsfeed, such as people posting their meals, or maybe some sort of advertisement for either cars or shoes. You can actually head over here to see the live newsfeed site that Jam3 created for Facebook.

 

 

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