A little more than six months ago I started down an amazing and incredible journey as a full time freelancer. The first couple of weeks after I announced this big move I was flooded with project inquires and job offers that I didn’t know what to do really.Read More
In the era of startups and the big push for design, agencies and studios are preaching the power of culture (Ethos).
We all know the stories and seen the beautifully staged photos of office spaces and people having nerf wars in the halls. With the power of social media, specifically Instagram, creative agencies are spreading photos and videos promoting their culture. For the most part, a lot of these agencies are on the right track and are having a blast.Read More
One of my good friends asked me the other day why its important in this day and age to publish things across the internet.
The truth is that its now become a necessity to be a “Publisher” or in other words become a social networker. In the age of tweeting and snapping, you are encouraged to be social even by your educators and employers.
Gone are the days where most business and social relationships were made primarily by in person meetings. Now, most freelancers or even entrepreneurs can find all of their backers or clients just on Twitter or Instagram.
The truth is that we are now in the world where personal brands are more important than corporate ones. The incredible thing is that we create these personal brands without even meaning to.
Each time you post a picture to Instagram, a video on Snapchat, or tweet that you hate the Kardashians, you are creating and expanding your personal brand. You are sharing with the world what “Richard Johnson” thinks or what he does. The short of it is that you are building brand equity and more importantly you are creating an audience.
All of your social networks are tools, tools to help you get what you want and more importantly what you need. These networks are like your business card, they are the source of your personal brand.
Why in all honesty do people care about building their personal brand? I mean there are many people surfing the web and posting on social media who could not care less about building their brand or what the hell their brand is.
But for those who are focusing more on generating recognition, an audience, clients or even a job, it is super important. Sometimes its ok and even a great idea to be a social networker.
A few weeks ago I stumbled on to Gary Vaynerchuk’s Youtube channel and got hooked pretty quickly. That very same week, I purchased his book, Crush It!
Now normally it takes me a week or so to read a book cover to cover and sometimes I’ll skim through books to get the pieces of information I want most.
With this book I read the entire thing cover to cover in probably 2-3 days, at most. The whole time I was reading the book I was imaginingRead More
Lets talk about “Work Life Balance”. Talk about one of the most over used phrases in the startup era but definitely a necessary one. So lets break it all down and analyze it.Read More
You remember those kids in elementary school who could draw so great? Do you think if they stopped drawing completely and then picked up a pencil and attempted to draw, they would be the next Rembrandt?Read More
Since the start of the big startup evolution the demand for illustrators has been steadily growing and growing. This is definitely evident in the continued acquisition of illustrators by big name start ups that we all know and love. Just a couple of weeks ago, one of my friends shared a link with me where Über was looking for illustrators to grow a whole division dedicated to nothing but growing and expanding their Illustration style.Read More
Hey Youtube Family! This is my third video and second in the series "Starting Your Freelance Career (student edition)". Today we are going to focus on Networking (Social Media).
Happy Friday Everyone! I am starting my first video series today with this video geared towards helping students start their freelance career. In this video I gave a few tips and tricks to getting started with freelance and my own personal stories of how I started.
Today marks the beginning of my new path as a full time freelancer. Two years ago I felt as if I wasn’t ready to freelance full time while living in Savannah, GA. I had spent the year before working full time for a branding agency and never even picked up a freelance gig. Instead was lucky enough to land a job at an amazing agency in San Diego, CA. This prompted me to move myself and my mom out here to the west coast and begin a new life as a UI/UX designer.Read More